Qualitative
Fieldwork
Practice

Shapiro+Raj’s Qualitative Fieldwork Practice, formerly known as Survey Center Focus, has supported its clients for 60 years. In that time we’ve pioneered new approaches and methodologies within the industry. We connect you with qualified, thoughtful, creative and articulate respondents to get you the answers that you need and lead you to greater insights.

Our award-winning practice provides project management, recruiting and world-renowned facilities, expert moderators and facility partners around the globe to ensure the best experience.

We leverage our experience, knowledge, and innovative tools to deliver Next-Gen Qualitative Research.

NEXT- GEN RECRUITING: MERGING TRADITIONAL RECRUITING WITH DIGITAL TECHNOLOGY

Research will only provide good insights and ideas when you are talking to the right people. Our unique proprietary SOCIAL ADAPTIVE RECRUITING tools help identify fresh, qualified and hard-to-reach respondents based on their behaviors.

Our innovative tools and approach

Adaptive Listening™
We set up listening campaigns via the top social channels and selectively target respondents based on their behavior

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Social Channels
We’re active on Facebook and Twitter, in closed and public support groups

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Proprietary database
And panels

To support specialty Panels and MROC

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On-the-ground recruiting
We find potential respondents where they live, work, and play

Respondents are Screened and vetted by our
Dedicated team of in-house interviewers & recruiters

NATIONAL PROJECT MANAGEMENT
AND EXPERT MODERATORS

PROJECT MANAGEMENT

Our deep experience with project management allows us to manage all cities for our clients. We keep close tabs on scheduling across time zones, various locations, and multiple coordinators. We support you at any level of service you may need.

MODERATORS

We have vetted the top moderators across the nation and will find the best fit for your project. Our moderators are experts in their field and can help leverage your research to get the best insights.

DELIVERABLES

In addition to recruiting, our research team can help manage screener and discussion guide development, reporting, video editing, and interactive deliverables.

WORLD-RENOWNED RESEARCH FACILITIES

Shapiro+Raj’s Qualitative Fieldwork Practice is a full-service focus group facility that is regarded as one of the top in the world. Our downtown Chicago location offers you a large variety of room configurations, and our staff works tirelessly to stay one step ahead of every request you or your clients could dream up.

Contact US

Let’s Talk

Susan Stanicek
Managing Director

Sasha Myszkowski
Project & Field Manager

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