How Will You Be a Force for Good?

At TMRE 2016, the industry gathered to discuss how we, as researchers, take back our seat in the boardroom.  In fact, you may remember our CEO, Zain Raj, offered guidance on how to do just that in his keynote “Command the Boardroom.”  As we reflect on those learnings and think about this year’s theme: “Securing the Future of Insights as a Powerful Force for Good,” we realize these two ideas are connected. As market researchers, we must remember that insights are our currency. So, as we gear up for this year’s big event, we thought it would be useful to revisit why it’s so important for us to continue to find true insights that lead to growth. See you in Orlando for TMRE 2017!