QUALITATIVE
FIELDWORK
PRACTICE

Shapiro+Raj’s Qualitative Fieldwork Practice, formerly known as Survey Center Focus, has supported its market research clients for over 40 years. In that time, we have strived to pioneer new approaches and methodologies within the industry. These ideas are driven with one goal in mind — providing you with the most accurate market information for your project.

Our 15-year, Impusle Survey Worldwide Top Rated facility is conveniently located in downtown Chicago’s vibrant River North district.

THE RIGHT PEOPLE IN THE RIGHT SEATS

Whether you’re looking for that green-eyed, left-handed physician or deciding between a ethnographic study and a series of focus groups, we are here to help. Our recruiters are the best in the business, hands down. They have an exceptional ability to identify the right participants for a broad spectrum of segments in consumer, C-Suite, B2B and medical sectors.

OPTIMAL SHOW RATES
SECURITY AND CONFIDENTIALITY
SCREENER DEVELOPMENT
SPANISH BILINGUAL RECRUITING
QUALITY CONTROL

NEXT-GEN RECRUITING THROUGH ADAPTIVE SOCIAL LISTENING™

With an emphasis on targeted business issues, we can create flexible, data-driven rules, using machine learning to automatically segment respondents for specific problems.

WORLDWIDE PROJECT MANAGEMENT

Big Ponds – Little Ponds – Across the Pond. We routinely coordinate market research studies around the world. To do that, we work with you to make the project plan airtight so that everything goes off without a hitch. Afterwards, while we help you identify the key insights to your project, we’ll buy you a hot dog, croissant, wiener schnitzel, or whatever the local fare calls for.

WHAT WE PROVIDE

One point-of-contact who is knowledgeable and invested in your project
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Screener development and translation, if needed
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Arrangement of research venues
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Management of logistical details including recruiting, recording & moderators

GLOBAL NETWORK

Our incredible network of market research partners allows us to seamlessly coordinate and manage projects around the world, and lets us bring all of the research findings right back to your front door.

CULTURAL DIFFERENCES

Hong Kong. Buenos Aires. London. No matter where you are, it is critically important to remember your audience. We are not only sensitive to the needs of differing cultures, we help you identify their unique perspectives.

WORLD-RENOWNED RESEARCH FACILITIES

Shapiro+Raj’s Qualitative Research Practice is a full-service focus group facility that is regarded as one of the top in the world. Our downtown Chicago location offers you a large variety of room configurations, and our staff works tirelessly to stay one step ahead of every request you of your clients could dream up.